Folio Literary Management

"[T]he more we can get books into the hands of readers, especially the readers who may not be able to afford a hardcover immediately upon publication, the more a book's publication will be valued as a pop culture event, thus generating more discussion and catching the interest of more readers."

Writers on the Rise, 09/07/07

An Interview with Paige Wheeler of Folio Literary Management

Paige Wheeler, founding partner of Folio Literary Management in New York, shares how creating a career plan prior to seeking representation can benefit both the author and the agent.

BookBlog, 06/14/07

Paneling: "Save Our Book Reviews!"

Called "Save Our Book Reviews!" the panel met to discuss how newspaper book sections work with independent publishers.

GalleyCat, 06/04/07

BEA: On the Town

Folio Lit's Ami Greko and Scott Hoffman... go down to DUMBO for the Powerhouse Independent Press party.

GalleyCat, 5/31/07

Ami Greko Jumps to Folio Lit

“[T]he author always wants to be in the New York Times, always wants to be on the Today show — which is totally understandable — and the higher up you get in publishing, the bigger the authors you work on, the more that’s what you end up focusing on. My job here is to focus on the niche markets that build up the audience bases.”

Entertainment Weekly’s EW.com, 3/5/07

Flipping the script

I enjoyed Jon Clinch’s Finn. It isn’t exactly a prequel or sequel to Twain’s Adventures of Huckleberry Finn; more like a riff on it.

Virtual Seminar Week, 11/06

Q&A: Scott Hoffman’s Reasons to Rep, by Kevin Larimer

You’ve said that you’re looking for first novels — even though it would seem those are the most difficult to sell. Why?

Of any books, first novels are probably the hardest to sell, but they’re also the most rewarding. And because the industry doesn’t do very much market research, doesn’t spend a lot of money trying to figure out who the consumers are and how to reach them, it often takes one seminal book to launch a craze — whether it’s a book like Bridget Jones’s Diary, which started chick lit; or a book like Reading Lolita in Tehran, which got everybody excited about the Middle East; or books by some of the African American female novelists who really pointed out to publishers how underserved that market was. If you’re the first in [any] category and you have that big book, it’s a franchise that lasts forever, and, you know, you change the world.

Publishers Marketplace, 8/25/06

FOLIO Literary Management - What “Management” Means for Clients, by Karen Dionne

Paige Wheeler, Scott Hoffman, and Jeff Kleinman are the founding partners of Folio Literary Management, LLC. Each was a powerhouse agent in their own right when Folio was formed last January, and since then, as an agency, Folio has sold dozens of titles.

As part of a panel discussion at the Backspace Writers Conference in New York last July, Jeff Kleinman was asked to elaborate on the “management” aspect of the agency’s title — what exactly does that mean? What makes Folio different from an ordinary literary agency?

USAToday, 3/2/06

Look me in the eye and tell me it’s true, by Carol Memmott

Literary agent Jeff Kleinman of Folio Literary Management suggests that publishers might include a stipulation in an author’s contract that says he or she can be sued for not telling the truth. “It would be a lot easier than fact-checking.”

Booksquare, 2/14/06

Looking At Folio’s Folio

Was it just a month ago that Folio Literary Management opened its doors? Time really does fly when you’re having fun. Scott Hoffman, Jeff Kleinman, and Paige Wheeler now boast approximately 100 clients and lots of projects. And they’re not looking to stop.

In addition to lots of talent and enthusiasm, Folio is also adding an internal public relations department to their agenting, well, folio. This seems like a natural extension of the relationship — aren’t agents somewhat in the PR business anyway? Publishers seem to be responding with enthusiasm:

“The discussions we’ve had with big houses have been overwhelmingly positive,” Hoffman says. “The editors in particular like it, because they know that, effectively, we’re all on the same team and we’re all working towards a common goal. The people that we’re working with are professional enough and good enough. And we coordinate everything we do with the publishing houses’ PR and marketing departments so that nobody is stepping on anybody’s toes. What we’re doing is, we’re giving our authors that toolkit to do what they need to do to complement publishers’ efforts.”

Naturally there’s more in the article, including the all important “pitch the right agent” caveat. The Folio website is helpful in providing enough insight to make that easy.

AfterTV, 2/3/06

Jeff Kleinman, by Andrew Keen

My conversation with Kleinman is a great introduction to the (digital) future of the book business, both from the perspective of a publisher and from that of an aspiring writer.