Barletta, Martha: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment, Dearborn, 2006 – Women control more than 80% of all consumer purchases and represent more than half of corporate buyers. Are you doing everything possible to make sure that your brand is her choice? Martha Barletta helps companies pull ahead of the competition by getting smart about Marketing to Women.
Barletta, Martha: PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, Kaplan, 2007 – The ultimate bull’s-eye for marketers who stand at the intersection of the two most powerful and prosperous consumer segments in the world today: the “Mature Market”, and Women, the Chief Purchasing Officers at the office and at home.
Fink, Anne-Marie: Lessons from the CEO’S Boss: What Wall Street Knows that Top Managers Don’t, Crown, Business, 2009 – Many organizational leaders neither understand nor benefit from the wisdom of professional investors, such as equity analysts and portfolio managers. Written by a member of the investment community, this book offers inside information on what makes companies work . . . and not work.
Gwartney, James; Richard L. Stroup; Dwight R. Lee: Common Sense Economics: What Everyone Should Know about Wealth and Prosperity, St. Martin’s Press, 2004 – This book is for individuals wanting to understand how the economy works, what can be done to generate wealth, and how to make sound economic choices and financial decisions. This book covers basic concepts of economics and applies them to both political and personal decision-making. Foreign rights sold in Korea (Random House Joongang), Iraq (Baghdad Center for Economic Research), China, Vietnam and Latin America (Instituto Ecuatoriano de Economia Politica).
Harrow, Susan: Sell Yourself Without Selling Your Soul: A Woman’s Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit, HarperResource, 2002 & 2003 – In this groundbreaking work, media coach and marketing strategist, Susan Harrow, guides you through the ins and outs of publicity and marketing to help you master the art of gaining public recognition and taking your business to the top.
Kerpen, Dave: Likeable Social Media, McGraw-Hill, April 2011. Award-winning marketing firm Likeable Media’s CEO Dave Kerpen’s guide to creating more transparent, responsive, and likeable brands through social media and word-of-mouth marketing.
Leonsis, Ted: The Business of Happiness, Regnery Publishing, 2010 – Chairman Emeritus of AOL; owner of many sports teams including the Washington Capitals [NHL]; documentary film producer; philanthropist; serial entrepreneur and visionary, Ted Leonsis explains the connection between personal happiness and professional success, with contributions from major celebrities (Robert Redford, Bono, Ashley Judd, etc.)
Moltz, Barry: BOUNCE!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, Wiley, 2008 – Strategies to develop the resiliency to “bounce” through the inevitable cycles of success and failure to ultimately end up with a successful business, by a nationally recognized expert on entrepreneurship with over 15 years of experience in founding and running a small business. Debut Author